![]() Reference Henderson and Thornicroft1, Reference Thornicroft11 Changes in public attitudes were measured every year from 2008 to 2012 using the Department of Health's national Attitudes to Mental Illness general population survey in England. Reference Desforges, Lord, Ramsey, Mason, Vanleeuwen and West3- Reference Pinfold, Toulmin, Thornicroft, Huxley, Farmer and Graham10Įvaluation of the TTC programme was based on a conceptual framework that understands stigma as consisting of difficulties of knowledge (ignorance or misinformation), attitudes (prejudice) and behaviour (discrimination). To maximise its reach - and thus its value for money - it engaged individuals, communities and stakeholder organisations such as statutory health services and professional membership groups in distributing social marketing campaign materials, collaborating in staging public relations events and holding events to promote social contact between people with and without experience of mental health problems. Time To Change was aimed both at the general population and at specific target groups (identified by people with experience of mental health problems) as well as at people with mental health problems themselves. (c) provision, through physical activity, of greater opportunities for 274 500 people with a range of mental health problems to come together, both to break down discrimination and to improve well-being, by 2012. ![]() (b) 100 000 people with mental health problems to have increased knowledge, confidence and assertiveness to challenge discrimination by 2012 (a) significantly increased public awareness of mental health (an estimated 30 million English adults would be reached), a 5% positive shift in public attitudes towards mental health problems and a 5% reduction in discrimination by 2012 The outcomes set by the Time To Change programme were: Evaluation of the Time To Change programme
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